Notes

Let Your Brand Lead

Jul 9, 2026 · 2 min read · ♥ 2

If your B2B marketing strategy is simply to photoshop your vendors' product photos onto a background image, slap your logo on it, and post it to social media, you don’t have a marketing strategy; you’re just running a product showcase for your vendors. How effective…

Inbox Zero: No Email Is an Island

Jul 7, 2026 · 2 min read · ♥ 3

I never really understood it until I had no choice but to stare it down, dissect it, and figure out why I’d even want to use it. Of course I’m talking about that “Archive” button that started showing up in every email app. I mean,…

A Walk in the Park on the Fourth

Jul 4, 2026 · 1 min read · ♥ 8

Update, July 5. Mia turned that afternoon into a reel, set to Chicago's "Saturday in the Park." Which, on the Fourth this year, is exactly what it was. On this Fourth of July I’m really thankful to be able to slow down a bit and…

Notes, by Email

Jul 3, 2026 · 1 min read · ♥ 2

This site has always been a one-way street. I write, and you happen to wander by. As of this week there's a mailbox at the end of the lane. If you'd like new notes to land in your inbox, there's a quiet little form at…

The Page That Didn't Exist

Jul 3, 2026 · 1 min read · ♥ 2

Someone asked me for a scheduling link the other day, and I didn't have one I could send. The only booking page on my site sells one specific paid session. What she needed was simpler: a free twenty minutes to talk. The normal move is…