Notes

Helping With a Friend's New Beginning

Sep 3, 2026 · 1 min read · ♥ 4

Update, September 10. The Beach Off 111 is open for business! Visit beach111.com and take a look around. Congrats to my friend Mike Redenbeaux and everyone at The Beach Off 111 coworking space on their open house in Pontoon Beach last night! And I’m hoping…

Working With a Friend on Something New

Aug 10, 2026 · 1 min read · ♥ 5

Update, August 22. The Rendered Digital-built website is now live and accepting email addresses to be notified when it’ll be open for business this fall. Sign up at beach111.com to be the first to find out when Mike’s opening the doors. Rendered is giving me…

Let Your Brand Lead

Jul 9, 2026 · 2 min read · ♥ 2

If your B2B marketing strategy is simply to photoshop your vendors' product photos onto a background image, slap your logo on it, and post it to social media, you don’t have a marketing strategy; you’re just running a product showcase for your vendors. How effective…

Say Exactly What You Do

Jun 29, 2026 · 1 min read · ♥ 2

I'm not even sure where it came from, but my 13-year-old son dropped a bit of wisdom while we were talking about my website. "It has to tell people exactly what you do," he said firmly. That's the thing, isn't it? It's always the end…

Sometimes the Right Answer Is "Don't Bother"

Jun 28, 2026 · 1 min read · ♥ 5

I run my own business on AI tools I built myself, so I'm the last person who'd tell you to be afraid of it. Which is exactly why I'll say the quiet part: most of what you've read about AI for your business is hype.…